Last Updated: August 31, 2026
 

DAL Dance Collective (“DAL,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and share information when you visit our website, submit a form, make a purchase, register for an event, or otherwise interact with us online.

Information We Collect
 

We may collect personal information that you voluntarily provide to us, including:

• Name

• Email address

• Phone number

• Mailing or billing address

• Parent or guardian information

• Dancer or participant information

• Information submitted through contact forms, inquiries, applications, waivers, or other website forms

• Purchase and transaction information

• Event registration or ticket information

• Communications you send to us

• Other information you choose to provide
   

When you make a purchase or payment through our website, payment information is processed through Wix and/or its third-party payment processing providers. DAL does not directly store complete credit or debit card numbers submitted through these payment systems.
 

Our website may also automatically collect certain technical and usage information, such as your IP address, browser type, device information, pages visited, referring website, approximate location, and information about how you interact with our website.
 

How We Use Your Information

We may use information collected through our website to:

• Respond to questions and inquiries

• Provide information about classes, programs, performances, events, and other DAL offerings

• Process merchandise, ticket, event, and other online purchases

• Fulfill and manage orders

• Communicate regarding purchases, registrations, events, or other services

• Maintain business and transaction records

• Improve our website, programs, services, and customer experience

• Understand how visitors use our website

• Send marketing or promotional communications when permitted by law

• Protect the security and integrity of our website

• Prevent fraud or misuse

• Comply with applicable legal and regulatory requirements
   

Wix

Our website is hosted on the Wix.com platform. Wix provides the online platform that allows us to operate our website, receive form submissions, offer products and services, process certain transactions, and provide other website functionality. Information submitted through our website may be stored through Wix's data storage, databases, applications, and affiliated service providers. Wix and its service providers may process or store information in the United States and other countries. Wix may also use cookies and similar technologies for website functionality, security, performance, analytics, and other purposes.
 

Dance Registration Through Jackrabbit

Registration for DAL dance classes and certain programs is handled through Jackrabbit Technologies, a third-party registration and studio management platform. When you follow a registration link from our website to Jackrabbit, the information you submit through Jackrabbit is collected and processed through that platform and is also subject to Jackrabbit's applicable privacy practices and terms. Information collected through Jackrabbit may include parent or guardian information, student information, contact information, class selections, agreements to DAL policies and waivers, and payment information. Our website's Privacy Policy does not replace the privacy policies or terms of third-party services you choose to use.
 

Online Store, Events, and Payments

Our website may allow visitors to purchase merchandise, tickets, event registrations, and other products or services online. When you complete a transaction, information necessary to process and fulfill that transaction may be shared with Wix, payment processors, financial institutions, and other service providers involved in completing the transaction. We may retain transaction records as necessary for accounting, tax, customer service, fraud prevention, and other legitimate business purposes.
 

Cookies and Tracking Technologies

Our website uses cookies and similar technologies. Some cookies are necessary for the website to function properly, including cookies related to security, transactions, and website functionality. We may also use analytics, advertising, and similar technologies provided by Wix or third parties to better understand how visitors use our website, measure website performance, improve our services, or evaluate the effectiveness of advertising and marketing. These technologies may collect information such as IP address, browser and device information, pages viewed, interactions with our website, referring websites, and other usage information. Depending on the tools enabled on our website, third-party services such as Google or Meta may use cookies, pixels, or similar technologies. The specific technologies used on our website may change over time as our website and marketing practices evolve.

Where required, visitors may be given the opportunity to accept or decline non-essential cookies through our website's cookie consent tools. You may also control cookies through your browser settings.
 

Embedded Content and Social Media

Our website may contain embedded content, feeds, links, or features from third-party social media platforms and other websites. When you interact with embedded content or follow a link to another platform, that third party may collect information about your interaction according to its own privacy policy. DAL does not control the privacy practices of third-party websites or platforms.

Information About Children

DAL provides dance education and programming for children and teenagers. Our website and online forms are intended to be used by parents or legal guardians when providing personal information regarding children under the age of 13. Children under 13 should not independently submit personal information through our website without the involvement and consent of a parent or legal guardian. If we learn that personal information has been submitted directly by a child under 13 without appropriate parental involvement or consent, we will take reasonable steps to delete the information when required by applicable law.

How We Share Information

We do not sell personal information for monetary compensation.

We may share information when reasonably necessary with service providers that help us operate our business and website, including:

• Website hosting and technology providers

• Registration and studio management providers

• Payment processors

• Email and communication providers

• Analytics and marketing providers

• Professional advisors such as accountants, attorneys, and consultants

• Other vendors necessary to provide requested products or services

We may also disclose information when required by law, legal process, court order, governmental request, or when reasonably necessary to protect DAL, our customers, students, employees, or others.

Data Retention

We retain personal information for as long as reasonably necessary to provide our services, maintain appropriate business and financial records, fulfill legal obligations, resolve disputes, enforce agreements, and support legitimate business operations. Different categories of information may be retained for different periods depending on their purpose and applicable legal requirements.

Data Security

We take reasonable administrative and technical measures designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. However, no website, online transmission, or electronic storage system can be guaranteed to be completely secure. You provide information online at your own risk.

Your Privacy Choices

You may contact us to request that we update, correct, or delete certain personal information we maintain about you, subject to applicable law and legitimate recordkeeping requirements. You may unsubscribe from promotional emails by using the unsubscribe option provided in those communications. You may also adjust your browser settings or use available website privacy controls to manage certain cookies and tracking technologies.

Third-Party Websites

Our website may contain links to third-party websites or services. DAL is not responsible for the privacy, security, content, or practices of third-party websites. We encourage you to review the privacy policies of any third-party service you use.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our website, services, technology, business practices, or legal requirements. When we make changes, we will update the “Last Updated” date at the top of this page. Your continued use of our website after changes are posted constitutes acknowledgment of the updated policy.

Contact Us

If you have questions about this Privacy Policy or the information we collect through our website, please contact:

DAL Dance Collective
Leesburg & Purcellville, Virginia
Email: info@danceloudoun.com
Phone: 703-443-1093